Trump-Era Push Helped Deliver The Biggest Football Show On Earth To U.S., Canada And Mexico
LUTHMANN NOTE: Some tournaments crown champions. This one may crown a new football era. Argentina and Messi gave the world a storybook ending in 2022, but sports never stop for nostalgia. The next chapter begins on North American soil, and the final whistle will blow in New Jersey, not Doha, Moscow, Berlin, or Rio. That matters. The global game is coming directly into America’s commercial, media, and political bloodstream. The world will watch. The sportsbooks will move. The networks will feast. The fans will flood in. And Team USA will have nowhere to hide. This piece is “The Road To East Rutherford.”
By Matt “Sully” Sullivan and Fernando Jiménez Burke
The countdown is nearly complete. In June 2026, North America will host the biggest FIFA World Cup ever staged—a continent-spanning spectacle across the United States, Canada, and Mexico that is expected to captivate billions of fans worldwide.
The 2026 FIFA World Cup is not merely another sporting event—it is shaping up to become the largest and most watched celebration of football in human history. For the first time ever, three nations—the United States, Canada, and Mexico—will join forces to host the beautiful game, transforming an entire continent into football’s grandest stage. With a record 48 teams, 104 matches, and millions of fans expected to flood stadiums from coast to coast, the tournament promises a scale never before witnessed in World Cup history.
From the electric atmosphere of Mexico City to the gleaming stadiums of the United States and the passionate football communities of Canada, North America is preparing to become the center of the sporting universe. FIFA projects approximately 6.5 million fans attending matches in person, a staggering figure that reflects the unprecedented reach of this tournament.
Yet the crowds inside the stadiums may only tell part of the story.
Television audiences, streaming platforms, social media engagement, and sports wagering are expected to generate a tidal wave of global attention. With favorable viewing windows across the Americas and Europe, combined with the commercial power of the North American market, the 2026 World Cup is positioned to attract more eyeballs than any previous edition of the tournament. The expanded format creates more matches, more storylines, more national pride, and more opportunities for unforgettable moments.
Adding to the anticipation is the possibility of another surprise run from a footballing outsider. Morocco’s remarkable journey to the semifinals in 2022 electrified not only its own supporters but much of Africa and the broader football world, demonstrating how a dark horse can inspire an entire continent. Similar stories will undoubtedly capture imaginations in 2026. Yet history remains unforgiving. While emerging nations may produce memorable upsets and deep tournament runs, the World Cup trophy itself has consistently remained in the hands of football’s established powers, making an ultimate triumph by a true outsider still highly improbable.
Adding to the anticipation is the race among football’s elite powers. Defending champions Argentina National Football Team enter with enormous expectations, while traditional giants such as Brazil National Football Team, France National Football Team, Spain National Football Team, England National Football Team, and Portugal National Football Team are among the favorites expected to command the shortest betting odds and the lion’s share of public attention. Every match will move markets. Every goal will shift probabilities. Every upset will send shockwaves through sportsbooks and fan bases around the world.
The result is a perfect sporting storm: the world’s most popular game, hosted across three nations, featuring more teams, more matches, more fans, and more intrigue than ever before.
When the opening whistle sounds in June 2026, billions will be watching. For one extraordinary summer, the roads of North America will lead to a single destination—the greatest football festival the world has ever seen.
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